Top 10 Most Effective Pay-Per-Call Tools

Achieving High Conversion Rates with Effective Pay-Per-Call Marketing Tactics

Pay-per-call lead generation has emerged as a critical strategy for businesses and affiliate marketers seeking to boost customer acquisition in today’s ever-changing digital marketing landscape. Pay-per-call marketing connects marketers with small and medium-sized brands and enterprises where direct contact has a significant impact on customer decisions.

Whether you’re a rookie or a seasoned pay-per-call marketer, this post is right up your alley because we have something special to share with you.

Why Invest in Pay-Per-Call?

If we compare PPC affiliate marketing to link referrals, it’s a different ballgame. In this model, a company assigns you a unique phone number, and when your target audience calls the same number to purchase a specific product or service, you earn a commission for each successful sale. Sounds like a lucrative opportunity, right? 

Typically, pay-per-call leads yield higher commissions than pay-per-click leads. However, opportunities in this niche are often like hidden gems. You need to put much effort into getting the ball rolling and start earning with your affiliate campaigns. 

That’s why we’ve conducted thorough research to unearth some of the best pay-per-call software that can help you boost your earnings and expand your business in the competitive realm of modern marketing. 

So, without further ado, we present the 10 best pay-per-call solutions.

Top 10 Pay-Per-Call Tools for Brands and Affiliate Marketers

Phonexa

Phonexa is a single operating solution for partner and performance marketing. Among other features available as part of its software suite, Phonexa helps track, analyze, and distribute leads within pay-per-call marketing campaigns.

Phonexa’s pay-per-call affiliate software helps clients capitalize on every generated web and call lead and maximize the returns. The platform’s intuitive interface and adaptable workflows take the load number by automating repetitive pay-per-call tasks and fine-tuning campaigns to bring in only high-value calls.

Key Features: 

• Real-time call analytics that enables a higher conversion rate (CR) and provides strategic insights
• Scheduling callbacks through the IVR system’s functionality
• Creating IVR prompts with custom voices and adjusting the tone of existing messages
• Access to a mobile application allowing you to manage campaigns on the go
• Efficient payment management

Pros: 

• Comprehensive pay-per-call software suite that closes the loop between calls, clicks, leads, and revenue
• Knowledge base and rock-star customer support
• Free demo and product tour that offers interactive user experience and a test drive of Phonexa’s entire software suite
• Numerous integration options, including a flexible “Ping URL” that allows building any integration you require

Cons:

• The software has a steeper-than-average learning curve

G2 Rating: 4.9 out of 5

Pricing: 

• Lite Suite ($100)
• Premium Suite ($500)
• Enterprise Suite ($1000)
• Custom Suite (available upon request)

Free Trial: No, but a free demo and product tour are available.

LeadsPedia

LeadsPedia is a tailor-made platform perfect for marketers focusing mainly on pay-per-call affiliate campaigns. It arms pay-per-call publishers with a set of tools to maximize both profits and efficiency. 

Additionally, with LeadsPedia’s mobile app, pay-per-call publishers can manage their campaigns on the go. It helps them monitor them in real-time, optimize campaign performance, and make data-driven decisions anytime, anywhere.

Key Features: 

• Granular reporting
• Ability to monitor and analyze pay-per-call advertising in real-time
• Multiple pay-per-call numbers that enable intelligent call routing
• Customizable IVR

Pros: 

• Robust management of pay-per-call affiliate campaigns
• Enhanced efficiency of pay-per-call lead generation

Cons:

• Potentially high pricing
• Steep learning curve because of complex software functionality

G2 Rating: 4.5 out of 5

Pricing: Starts at  $1,500/month

Free Trial: Not available

ClickPoint

ClickPoint is a reliable pay-per-call answering service that smoothly connects businesses with potential clients through phone calls. Rookie pay-per-call marketers may find this solution to be a great starting point for tracking their lead generation efforts. 

With ClickPoint’s affiliate marketing pay plans, businesses can unlock doors to a vast audience for an affordable price.

Key Features: 

• Ability to track user activity on each page and gather data about the customer’s journey
• Analysis of click patterns that provides valuable insights into how visitors interact with the website 
• Customizable workflows

Pros: 

• Easy integration and functionality navigation
• Streamlined navigation in the campaign calling center

Cons: 

• The platform’s call tracking and data collection can sometimes feel too invasive

G2 Rating: 4.6 out of 5

Pricing: Starts at $155/month

Free Trial: Yes

Service Direct

Another profound tool for pay-per-call affiliate marketing, Service Direct is best for businesses eager to fine-tune their pay-per-call efforts and ensure accurate attribution. As a trustworthy pay-per-call software provider, Service Direct equips you with a comprehensive toolkit to run your operations more swiftly and effectively.

Key Features: 

• Ability to manage pay-per-call affiliate programs efficiently
• Tools to optimize pay-per-call lead generation

Pros: 

• Comprehensive platform with intuitive navigation
• 15 years of experience working with pay-per-call campaigns

Cons:

• Unavailability in certain regions
• Challenges associated with customization

G2 Rating: No information available

Pricing: Starts at $10/month

Free Trial: No information available

Boberdoo

Boberdoo is a lead distribution software provider offering lead and call routing and ping post functionality to affiliate networks and companies focusing on direct marketing and lead generation.

Furthermore, Boberdoo’s software includes multiple pay-per-call features, including automated call transfers and IVR, making it one of the top software for generating and distributing leads.

Key Features:

• Generation of quality pay-per-call leads
• Access to call data and campaign performance
• Customizable features and expert help enabling customers to tweak their strategies and boost campaign performance

Pros: 

• User-friendly software for startups and rookie pay-per-call marketers
• Customizable analytics and reports
• A/B testing

Cons:

• Expensive packages
• Tricky navigation
• Limited pay-per-call features

G2 Rating: 3 out of 5

Pricing: Starts at $100/month

Free Trial: Yes

Dialics

Dialics is a pay-per-call tracking software for affiliate marketers, enterprises, and call centers. With Dialics’ pay-per-call software, marketers can customize targeting, generate high-value calls, and access call logs to control ROI.

Additionally, the platform allows users to choose multiple verticals, from ACA to auto insurance and Medicare, to generate pay-per-call leads and manage inbound calls from the first interaction to the outcome of the phone conversation.

Key Features:

• Real-time optimization of pay-per-call marketing campaigns
• Ability to determine high-performing traffic channels
• Call tracking for improved strategies and streamlined lead generation
• Revenue tracking and payout management

Pros:

• Focus on pay-per-call campaigns and affiliate marketing
• Dynamic analysis of inbound calls
• Competitive pricing

Cons:

• Lack of scalability for businesses aiming to level up
• Lengthy initial customization process
• Training required for users without experience in statistical testing

G2 Rating: Not available

Pricing: Start at $1/month

Free Trial: Yes

PPCexpo

PPCexpo is a leading name in partner marketing and pay-per-call lead generation. Setting up PPC ads and managing Google Ads campaigns is a breeze with PPCexpo’s user-friendly interface and set of tools.

Additionally, PPCexpo provides comprehensive data on pay-per-call marketing campaigns, allowing marketers to unlock more conversions and bring in more quality calls by leveraging customer purchase intent through PPC.

Key Features:

• A suite of PPC management tools allowing to unearth insights, improve campaign performance, and streamline business processes
• Robust analytics tools allowing for a deep dive into PPC ads and pay-per-call efforts
• Free Google Ads audit report to determine issues and fine-tune campaign performance

Pros:

• Advanced analytics
• Simple and easy reporting
• Ability to leverage customers’ intent to drive more high-value calls

Cons:

• Limited integration with other platforms

G2 Rating: Not enough information

Pricing: Starts at $10/month

Free Trial: 7-day free trial

Ringba

Ringba is a pay-per-call management solution for businesses, affiliate networks, agencies, and marketers. The platform provides real-time tracking and analytics solutions to help clients determine the top-performing traffic sources and attribute every inbound call accurately.

On top of that, Ringba prides itself on detailed reporting designed specifically for marketers and businesses of all sizes, including click arbitrage and media buying.

Key Features:

• State-of-the-art analytics and various reporting tools
• Sophisticated call routing configurations that enable clients to set up intricate call routing rules, ensuring calls reach the right agents or departments
• Meticulous tracking of call conversions, revealing the performance of pay-per-call marketing campaigns

Pros:

• Advanced call tracking tools
• Profound analytics that lets you know all the “how’s” and “why’s” 
• Scalability

Cons:

G2 Rating: 4.9 out of 5

Pricing: Starts at $127/month

Free Trial: Yes

Soleo Communications

Soleo Communications is pay-per-call affiliate software that elevates the advertising game. It allows marketers and businesses to save time and streamline their pay-per-call efforts.

The platform enables customers to tailor pay-per-call lead generation campaigns to specific business needs, determine the pace and number of calls clients wish to handle daily, and assess how campaigns perform in the context of the set goals.

Key Features:

• Bid-strength optimizer to access real-time pricing information for a specific industry or category
• Hyper-local targeting to reach a specific audience
• Single reporting dashboard
• Call recording and IVR

Pros:

• Protection from fraudulent calls
• Customized prompt recordings and response-based routing

Cons:

• Possible compliance issues

G2 Rating: No information provided

Pricing: Starts at $49/month

Free Trial: Yes

CallerReady

CallerReady is the performance call marketing platform for pay-per-call affiliate marketers. The platform is ideal for pay-per-call marketers and brands looking to scale and boost their CR. 

CallerReady offers clients high-quality reporting, accurate attribution, and call tracking, providing granular insights into call data and lead-to-call rates. 

Key Features:

• Lead-to-call automation that helps affiliate marketers process raw call leads and turn them into sales-ready leads
• Dynamic call distribution that ensures all the inbound calls are intelligently routed to the respective departments or agents
• Pay-per-call platform that offers advanced call routing, analytics, and optimization techniques

Pros:

• Multiple integration opportunities
• Tailored marketing processes allowing to tweak every campaign to fit customer needs

Cons:

• Lack of customization for call scripts
• Steep learning curve

G2 Rating: 4.8 out of 5

Pricing: Custom pricing based on each client’s needs

Free Trial: No information

The Bottom Line

Using the right technologies can help scale up your marketing campaigns and simplify the pay-per-call business. Even if it sounds like old-fashioned cold calling, it’s far different. 

Performance-based pay-per-call advertising allows you to directly engage potential customers with tools like call-tracking software, analytics platforms, and CRM systems. This will undoubtedly supercharge your ROI and productivity, as smart analytics tools predict every decision you make.